Primetime was an early entrant in the Television media. Star appointed Primetime as its sole marketing agency for India when satellite television was just introduced in India in 1991. This continued for 2 years till Star formed its own marketing set up in India.

In 1993, Primetime’s management realized the growth potential of television and Doordarshan (large reach) as an advertising medium. We were one of the first companies to market television programmes.
We started by selling airtime on television serials & films on Doordarshan and other private satellite networks. From thereon, we have grown in stature and size, from one office to 4 offices today.

Our trump card has always been the strong relationship base we have built over the years with advertisers and advertising agencies in the country.

In terms of strategic associations, we have also partnered Havas International the second largest media conglomerate in Europe and more recently tied up with Kagiso Media of South Africa to form a 50:50 JV called Radiominds for initiatives in Radio. Kagiso Media is associated with Broadcast Architecture (US) for facilitating the radio consultancy business for India clients.

Primetime today exclusively represents all India based clients for Sony Entertainment Television's international markets.

The Vision

“To become the preferred provider of innovative, unique and cost effective media options to marketers who seek to take their brands globally to the burgeoning South Asian and Indian Diaspora (both PIO’s & NRI’s) which is currently estimated to be 25 million strong.”