They largely fall into the category of :
 Companies seeking to increase global equity
Companies seeking investment like real estate companies
The Service industry like the tourism sector, hotels, airlines & banking
We see this market as a growing market with an increasing number of Indian brands wanting to earn revenues from the export stream.
Differential Target Groups
The different target groups addressed by these companies are -
All NRIs / PIO
South Asians
1st generation Indians settled abroad who are reached on the nostalgia platform by advertisers
2nd generation Indians who have little or no experience of India
All these categories and companies falling within these categories can be divided into -
1. An MNC
2. An Indian large company
3. An Indian medium or small company
Primetime International aims at understanding the marketing objective of each of this category of clients and thus provides them customized solutions to reach out to their target audiences internationally.
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