| The first mover advantage in the Comedy genre has seen SAB post a 200% growth in viewership and over 100% growth in advertisers.
PROGRAMMING
It is SAB’s endeavor to create content that showcases India’s rich family heritage and reflects it with a light hearted panache for the entire family. This unique niche has received tremendous encouragement from viewers and fans and today SAB is a force to reckon with in the GEC space.
The programming mix of SAB includes some of Indian television’s most popular stars - Smriti Irani - as Maniben.com, followed by India’s no.1 comedy show Tarak Mehta ka Oltah Chashma
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International Feeds
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SAB is available in U.S and UK reaching out to the local Punjabis and Gujaratis who enjoy its programming the most.
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MARKET INFO
A Few Insights into the demographic profile of the south asian diaspora overseas to help you develop a marketing strategy and marketing plan.
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