| SET Asia offers Indian advertisers an excellent platform through which they can reach their NRI audiences. Its target group largely consists of upscale, young adult viewers with families.
Major operations encompass the UK and Europe,
U.S , Canada, Middle East, Africa and Australasia. The channel is now available throughout the world - a truly global operation reaching more than 1 million NRI Households.
USP of SET Asia
The Sony brand name is known for quality worldwide offering the competitive edge in
the global market.
 Live and real time broadcast signal to all international markets.
Contemporary programming tailored to South Asian tastes and sensibilities.
Innovative programming and marketing initiatives.
Reaching the upscale, economically active 18 - 49 age group.
No competing advertisers back to back in the same break.
New programme acquisitions for focused appeal to the South Asian audience
Only channel to have an International feed
Innovations Offered:-
Branded customized Vignettes
Ground activity running parallel with the on air promotions
Season’s Greetings (Diwali greetings to viewers by sony soap stars)
Contests
Product placements in certain localized shows on SET
|
|
 Click to enlarge
SET Asia is the only channel to have an International feed which covers all major NRI regions such as US & Canada, UK, Europe, Middle East, South Africa, Australia, Fiji and Caribbean Islands. With International feed, our advertisers can reach these countries at one go with one advertisement
| |
MARKET INFO
A Few Insights into the demographic profile of the south asian diaspora overseas to help you develop a marketing strategy and marketing plan.
Click here
|
|
